Capturing culture through a West Coast lens, our boutique creative house directs immersive, multi-sensory content guided by authentic storytelling. We specialize in creative and business development for bespoke brands, celebrity chefs, culinary & music TV personalities, restaurant groups, filmmakers, musicians, and multi-hyphenates.

Founded by JP Cutler, we craft experiences across the full marketing spectrum with our close-knit collective of creatives: James Beard Award-Winning Photography, Original Film (Short-Form Sizzle Reels, Film Festival-Ready Documentary Shorts), Full-Scope Creative Direction, Branding & Packaging, and CPG Ecosystems.

JP Cutler runs his office out of the East Bay, Calif. JP Cutler directs Business Development; Original Content; Prime Time TV Bookings; Celebrity Talent/Viral-Influencer Relationships; Global Marketing; Narrative-Driven Social Media; Print Advertising; and Public Relations.

We manage an expert leadership team in CPG Ideation: Full-Cycle R&D and Formulation with Consulting Partnerships; Co-Packing & Ingredient Sourcing Partnerships; Brand Storytelling; Ready-To-Market Packaging; Ready To Scale Production; Direct To Consumer Digital Shops; National Chain Grocery Pitches & Sales.